The Founders

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We aim to encourage, empower and educate our naturally curly family on how to harness the power of water in their hair care routine so they can be curly with confidence. We provide only the essential tools that will make it easier to manage, style and maintain the health of the loosest to the tightest curls.

We value true, factual, and honest hair care solutions that embrace what both science and Mother Nature have provided.

Founded in 2016 by Rhonda Lawing (stylist and owner of Hydra Bar Salon) and Linda Hamilton, also a cosmetologist.